Learn from an expert on how to find, secure and manage your PopUp!
A Celebrity in Hollywood. A Fashionista in SoHo. An Artist in Miami.What do they have in common...? They are cashing in on the hottest trend in today's marketplace – Pop-Up Retail. Pop-ups are a booming business, turning up in once-empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, popups are emerging as a new source of passion and profit for the retailing industry.This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those ready to get in and get popping. Christina Norsig, author of Pop-Up Retail, now offers one on one consultation and advisory services to individuals or groups who are looking for guidance and an advantage as they consider opening, managing and profiting from Pop-Up Retail.
Christina Norsig, has executed several financially successful temporary stores. For a fee, merchants can gain guidance in staffing, insurance, design, marketing and logistics. Whether you're a merchant looking for shop space, a landlord looking for a hot tenant or a retail industry player hoping to understand the latest trends, Pop-Up Retail: How You Can Master this Global Marketing Phenomenon is for you.
Insider News & Press
The much-anticipated Lilly Pulitzer for Target officially drops on April 19th, but New Yorkers can get early access when Bryant Park is turned into a full-on “Lilly Resort” on Thursday, April 16th. From 8am to 6pm, the entire collection will be available for purchase, and shoppers can indulge in fun little extras like ping pong, a juice […]
The BBC’s first mobile bureau is spending a month in each of six very different parts of the US. We want Americans to tell us what local stories we should share with a global audience. We’ve created a behind-the-scenes blog so we can tell you not only what we’re up to, but also explain why […]
Only Game of Thrones could convince diners to attend a dinner called “All Men Must Dine.” In honor of the release of the fourth season, HBO will open a pop-up restaurant in London over the course of three days: February 13, 14, and 15. Catering company the Wandering Chef will cook dishes like poached veal […]
Congratulations to both Tyler McNeil, Eric Anton, Dan Grattan and a Thanksgiving thought: As Board of Associates Members (boa) we all have reason to be proud of what we have accomplished this year both professionally and for the House! Anne Jablonski shared with us yesterday Tyler McNeil’s recognition as one of the 30 under 30 […]
You already know about the major holiday pop-up markets throughout the city: Columbus Circle, Grand Central, Bryant Park, and Union Square. But then again, so does everybody else—meaning they’ll be crowded as all heck. And while it’s definitely worth browsing through some key booths here (more on that next week), you should also be well-versed […]
By Christina Norsig Author, Pop-Up Retail & Founder, popupinsider.com Halloween is here and that marks the official kick off of the holiday pop-up season. Look for “quick” stores to appear everywhere from vacant storefronts to mall corridors to hotel lobbies. But this year, the season will surely have some twists. As the trends of the […]
If old-time department stores were comprehensive, mom-and-pop stores friendly and big-box always low price, what kind of message does pop-up retail whisper into the ear of today’s customer? “New, fun, something different,” says Wharton marketing professor Barbara E. Kahn. “Innovation and intrigue,” says pop-up leasing agent Christina Norsig, CEO/founder of PopUpInsider. Adds Wharton marketing professor […]
They’re not just for Halloween anymore: Pop-up stores of all kinds are sprouting up year-round — some pegged to other holidays, others to special promotions or one-time sales. Ones selling ghost and goblin garb, however, still predominate. Nikoleta Panteva, senior retail analyst for market research firm IBISWorld in Los Angeles, told ABC News that pop-ups […]
Pop-Ups are a booming business, turning up in once-empty spaces all across the retail landscape from city downtown's to suburban shopping malls. With over 10 years experience in retail promotion and commercial real estate, we can connect brands and ownership teams...then cultivate deals that benefit everyone.