The Story of PopUpInsider

A few facelifts for PopUpInsider


PopUp Retail has evolved to over a 6 Billion dollar industry!

LampeBerger_windowChristina Norsig is a true marketing visionary and the original pioneer the PopUp Retail Phenomenon. She understood that space could be used in a flexible way, dating back to her very first accessory store in a beauty salon over 30 years ago.

In 2003 Christina began to open up larger stores in NYC for the holiday season, understanding that not every store could or should be open 12 months out of the year. She very soon gained the trust and interest of both large real estate owners wanting her to fill their empty stores and big brands wanting her help to find a shop.

In 2009 with over 13% retail vacancy Christina had a shop at the prestigious One West 57th St. occupying a space that had never had the “lights on” before.  It was during that shop that she had an epiphany. This should be happening all over the city, all over the country, all over the world. Empty storefronts should connect with eager merchants, not forever but temporarily. Shoppers love newness. Merchants love sales. Landlords love rent.  It was together with her partner Eric Michael Anton that they took PopUp Retail mainstream.

Together, the marketing/ real estate duo defined an industry and created the first marketplace, inspiring the birth of a billion dollar industry that covers seasonal stores, restaurants, fashion, media marketing, distressed downtowns and experiential concepts.

Below are some of the news and media where we educated landlords and brands on What a PopUp is and why it isn’t just a trend.  It’s what the team coined, “Bricks, Clicks to Quicks”.

PopUpInsider Press and interviews

January 1, 2004

October 30, 2008

November 6, 2009

November 18, 2009


October 29, 2014


October 30, 2013

April 22, 2010

November 4, 2010

October 10, 2011

November 26, 2009


October 19, 2011

October 19, 2011

October 21, 2011

September 10, 2010

July 1, 2010

October 21, 2011

January 25, 2012

December 19, 2011

September 28, 2011

October 21, 2011

January 25, 2012

August 11, 2010

April 1, 2010

October 21, 2011

PopUpInsider Media Hits


PopUpInsider Media Hits Jan, Feb, Mar 2010


PopUpInsider Media Hits April, May, June 2010


PopUpInsider Media Hits July, Aug, Sept 2010


PopUpInsider Media Hits Oct, Nov, Dec 2010

Some of Our Clients