The PopUpInsider Team

Real Estate/Retail Thought Leader

Christina Norsig is the CEO and founder of PopUpInsider, the first & top national online marketplace for temporary real estate. She has been heralded as the "Queen of Pop-Up" and possesses unique skills and vision to turn an empty space into an economically successful and buzz-generating property. She has pioneered several techniques for using PopUp Retail as a powerful interactive marketing tool for both real estate owners and brands. Her expert opinions have been quoted on CBS News with Katie Couric, PBS Nightly News and NPR and The New York Times, The Wall Street Journal, Crain's New York Business, USA Today, Chicago Tribune, Reuters, Bloomberg News and INC Magazine. She was also named in the Top 6 Marketers in the US by The National Marketing Association.

Christina also known as “C”, started her career with a passion for design that led her to study in NYC where she graduated Magna Cum Laude with a B.S. in Marketing, then through a 20 plus year career marketing design & decorative arts. Norsig, a zeitgeist has had a very creative career path having the vision to know what the next trends would be. Some of her notable achievements include building a million dollar sales division to interior designers & architects nationally for the luxury brand Rosenthal and managed the press relations and event marketing. In 2003, she was an early marketplace innovator founding, the first in the industry to negotiate drop shipping and open US distribution for luxury brands. She has designed and licensed her own collection of dinnerware for the hospitality industry with Oneida and wrote a monthly column on emerging design trends for Hachette Filipacchi. After opening her own PopUp Shops in every neighborhood in NYC, Norsig created, the first ever online portal where merchants could shop for temporary space. It’s now the inspiration for many new players and over a 6 billion dollar industry. Norsig understood that there was shift in the industry which was moving from "Bricks, Clicks to today’s Quicks." She is now trusted by property owners with hundreds of thousands of square feet around the US to find innovative business concepts to fill space.

She also is the author of the first business book on the subject of PopUp Retailing- Pop-Up Retail: How You Can Master the Global Marketing Phenomenon. She is a frequent guest speaker to students & the industry. Christina is also on the Executive Board of the PTA for the Lower Lab School for Gifted & Talented children and a former Co-Chair and committee member of Asphalt Green’s Waterproofing Program, bringing sports & fitness to thousands of NYC underprivileged residents.

Commercial Real Estate Industry Leader

Eric Michael Anton is a Co-founder of PopUpInsider and is currently a Senior Managing Director of HFF, a commercial and investments sales firm.

In of 2009 with over 13% retail vacancy, Mr. Anton & his partner were key thought leaders in educating both Real Estate owners and merchants nationally-bringing PopUp Retailing mainstream.  Together, the team has defined an industry, created a formula for the most financially successful PopUp projects for owners.

Eric has over 22 years of investment sales/capital markets real estate experience and has completed more than 7 billion in transactions during the course of his career. He joined HFF from Brookfield financial where he spent the last three years as the managing partner in the NY office. His most notable transactions include the $122MM sale of the 1MM square foot Verizon Tower at Pearl Street in Manhattan now being redeveloped into a Telecom Hotel, the financing of the $500MM renovation and conversion of AIG's former Headquarters building into a luxury residential apartment building, and the repositioning of 200 Lafayette Street in Soho, New York. 

Mr. Anton has dual undergraduate degrees from Brown University, and holds a Master's degree in Real Estate Finance from Columbia University.  Eric is not only a well-respected broker but an active philanthropic community of NYC.  He is a Board Member of The Real Estate Board of New York, Commercial Division, a director of the Seven Park Avenue Cooperative Corporation; a member of the  National New Leadership of Israel Bonds; he serves on the Leadership Board of the Greater Ronald McDonald House of New York. He is also the past Chairman of the Explorers Division of the Greater New York Council of the Boy Scouts of America.


Eric Michael Anton and Christina Norsig at a New York City PopUp Shop Launch